March 2018 New Hires and Promotions

Welcome To The IMG Learfield Family    Ashley Buff – Manager, Data Analytics, SMU SMU is happy to welcome Ashley Buff to the team. Ashley has both undergraduate and graduate degrees from Florida State University. She has four years of Data Analytic...

April 2018 Birthdays

April 10 – David McKurth, Rutgers April 12 – Jacob Macklin, Missouri April 13 – Katelyn Gier, Temple April 18 – Emma Hovarter, Oregon April 24 – Logan Desmond, Maine April 25 – Jordan Woyt, Pitt April 26 – Patrick Ryan, Maine...

Developing New Revenue Streams

Carolina Tar Heels Business Alliance Marketing Plan Overview: After the New Year, General Manager Brendan Jones and team began discussions with administration at UNC to develop new opportunities to generate football season ticket and group sales to the greater Chapel...

Social Selling

General Managers and Account Executives are now using social media and personal networks more and more as a sales tool than ever before. Staff are encouraged to connect with their season ticket holders and donors via LinkedIn, Facebook and Twitter to help prospect and...

Ticket Talk – April 2018

Launching a New Partnership – Q&A with Calleagh Darby and Brad Sutton  Last month, IMG Learfield and Southern Methodist University launched a new partnership on campus in Dallas, Texas. We sat down with our General Manager Calleagh Darby and SMU’s...

Spring Game Planning

Oklahoma Spring Game – April 14, 2018 Attendance Goal of 80,000 Direct message and communication to current season ticket holders during renewal process Prospective group sales leads are being targeted and have the ability to offer them complimentary admission 2017...