by Chris Bain | May 16, 2018 | Newsletter Articles
Case Study: Utilizing FEVO to Drive Oklahoma Spring Group Ticket Sales After the completion of Coach Lincoln Riley’s first season at the helm of OU Football, he and the athletic department wanted to reinvigorate the Red and White Spring game. From a total...
by Chris Bain | May 16, 2018 | Newsletter Articles
Q&A with Duke’s Director of Football Marketing, Chris Alston and Executive General Manager Bradley Reynolds Last year Duke Athletics launched a long-term marketing campaign, “Bull City Proud”, as a way to re-brand and engage the greater Durham community. An...
by Chris Bain | Apr 11, 2018 | Newsletter Articles
Welcome To The IMG Learfield Family Ashley Buff – Manager, Data Analytics, SMU SMU is happy to welcome Ashley Buff to the team. Ashley has both undergraduate and graduate degrees from Florida State University. She has four years of Data Analytic...
by Chris Bain | Apr 11, 2018 | Newsletter Articles
April 10 – David McKurth, Rutgers April 12 – Jacob Macklin, Missouri April 13 – Katelyn Gier, Temple April 18 – Emma Hovarter, Oregon April 24 – Logan Desmond, Maine April 25 – Jordan Woyt, Pitt April 26 – Patrick Ryan, Maine...
by Chris Bain | Apr 11, 2018 | Newsletter Articles
Carolina Tar Heels Business Alliance Marketing Plan Overview: After the New Year, General Manager Brendan Jones and team began discussions with administration at UNC to develop new opportunities to generate football season ticket and group sales to the greater Chapel...
by Chris Bain | Apr 10, 2018 | Newsletter Articles
General Managers and Account Executives are now using social media and personal networks more and more as a sales tool than ever before. Staff are encouraged to connect with their season ticket holders and donors via LinkedIn, Facebook and Twitter to help prospect and...
