The LEARFIELD Amplify Data and Analytics team is a centralized resource dedicated to understanding industry trends and fan behavior to facilitate revenue growth for your Athletic Department. By optimizing the two levers of revenue – conversions and price – we use data-driven-analysis to supercharge your ticket sales and donation efforts. We make sense of raw fan data to pinpoint leads that are most likely to purchase, so your team can make the most of each touchpoint. We ensure no revenue is left on the table, by partnering with Athletics Departments to determine optimal ticket prices.

Our team is comprised of on-site data analysts that work on campus as integral parts of our sales teams, while also supporting broader, LEARFIELD driven, data projects and reports.

“LEARFIELD Amplify’s data analytics is a wonderful tool that helped us build strategic ticketing models for our football and hockey programs.  Through real time Air Force market sales analysis, industry comparisons and overview of secondary market data, we could easily identify new areas of revenue generation.  Because of this data have already seen incremental increases in Football with our highest renewal percentage in recent years.  We are very excited to see what impact Amplify’s data analytics will have on Hockey and Men’s Basketball.

Dr. Nancy Hixon

CEO and Deputy AD – External Affairs, Air Force Academy


Inform Ticket & Hospitality Pricing

Forecast Season Ticket Retention

Score Leads for Sales Outreach

Monitor & Measure Fan Sentiment

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