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DATA GAME
LEARFIELD AMPLIFY
DATA & ANALYTICS TEAM
The LEARFIELD Amplify Data and Analytics team is a centralized resource dedicated to understanding industry trends and fan behavior to facilitate revenue growth for your Athletic Department. By optimizing the two levers of revenue – conversions and price – we use data-driven-analysis to supercharge your ticket sales and donation efforts. We make sense of raw fan data to pinpoint leads that are most likely to purchase, so your team can make the most of each touchpoint. We ensure no revenue is left on the table, by partnering with Athletics Departments to determine optimal ticket prices.
Our team is comprised of on-site data analysts that work on campus as integral parts of our sales teams, while also supporting broader, LEARFIELD driven, data projects and reports.
“LEARFIELD Amplify’s data analytics is a wonderful tool that helped us build strategic ticketing models for our football and hockey programs. Through real time Air Force market sales analysis, industry comparisons and overview of secondary market data, we could easily identify new areas of revenue generation. Because of this data have already seen incremental increases in Football with our highest renewal percentage in recent years. We are very excited to see what impact Amplify’s data analytics will have on Hockey and Men’s Basketball.”
ON-SITE ANALYST SUPPORT
Inform Ticket & Hospitality Pricing
Forecast Season Ticket Retention
Score Leads for Sales Outreach
Monitor & Measure Fan Sentiment
LEARFIELD Amplify Men’s College Basketball Seating Pricing Report
Overview of the 2021-22 MBB season ticket price landscape and benchmarks to reference when developing strategy and setting prices.
LEARFIELD Intercollegiate Fan Pulse Report: Pandemic Trends and the Evolution of Fan Behavior
Examines the effects of the pandemic on fan behavior and the continued influence the COVID-19 pandemic could have on fandom and demographics amongst college sports fans.
LEARFIELD College Football Season Ticket Pricing Analysis
Provides a host of data from Power 5 schools across the country to inform your long-term success.
LEARFIELD Female Fan Report
Showcases key demographics that shape the foundation of the female fan, how she consumes the college sporting events she loves, and how to reach her with the right message.