WHO
WE ARE

Trusted relationships and long-term partnerships is at our core

OUR VISION

To be the most advanced media and technology company in sports and entertainment, building brands and captivating fans.

OUR MISSION

Powering the connection of fans to the brands and experiences they love.

OUR CORE VALUES

Build Trust; Be Fans of One Another; Power Tomorrow; Create & Connect Communities; and Have Fun!

Building Trust

BUILD
TRUST

We believe trust is at the center of our business. Action without accountability leads to mediocrity. Internally and externally, LEARFIELD Amplify is committed to consistently delivering on our goals and objectives.

Be fans of one another

BE FANS OF
ONE ANOTHER

At LEARFIELD Amplify, we foster a positive, competitive environment where you can learn and grow both professionally and personally. Our goal is to love and serve our partners, staff members, and communities, while delivering the best results possible.

POWER TOMORROW

POWER
TOMORROW

Our culture and people are why LEARFIELD Amplify has grown from 1 to more than 100 partnerships. We delivered more than $160 million in new revenues for our partners in 2021.

Create & Connect Communities

CREATE &
CONNECT COMMUNITIES

From the onboarding of our staff members to our proven sales training that we coined as the Most Valuable Practices, LEARFIELD Amplify invests to make sure our team members are set up for success. We have a successful history of promoting individuals into leadership positions such as Director and Regional Manager roles.

Have Fun

HAVE
FUN

It is important that we celebrate victories, big or small, for our partners and team members. At LEARFIELD Amplify, we like to make every day fun. Whether that is through our various sales contests and competitions, our annual dodgeball tournament, or visiting our partners and their teams in their communities.

Our commitment to our team members was recognized by Teamwork Online, LLC when we were voted Best Company to Work for in Sports.

Our Leadership Team

LEARFIELD Amplify’s leadership team is privileged to serve our employees, stakeholders, communities, and investors.  Building a trust-driven culture rooted in integrity and innovation requires a commitment to diversity and a passion in everything we do.

JOHN HITE

JOHN HITE

Vice President,
Seating

Franklin YancEy

Franklin YancEy

Vice President,   Seating

Kiel Beehler

Kiel Beehler

Senior Director, Business Development

Marcus Madlock

Marcus Madlock

Regional Director, Central

Tyler Reichwein

Tyler Reichwein

Vice President, Business Development

Keith Walker

Keith Walker

Director, Operations

Jeff Sturdy

Jeff Sturdy

Head of Manufacturing

Dana Mercola

Dana Mercola

Brand Marketing & Communications

Craig Fink

Craig Fink

National Director, Development

Matthew Sanchez

Matthew Sanchez

Director, Training and Development

Our History

In 1998, John Hite and Franklin Yancey identified what college sports fans have always wanted and never knew they needed: a novel product to make stadium bleacher seating bearable. As students at Virginia Tech, they founded College Comfort, and by 2007, their business provided comfortable stadium seat backs to 40 university partners. Their nationwide success caught the attention of IMG College, which acquired College Comfort in 2010, renaming the brand IMG Seating.

Two Industry Powerhouses Align

Around this same time, IMG College identified a need for professionally trained sales and service teams within college athletics. In January 2011, Temple University became the first IMG College Ticket Solutions partner, which was soon followed by several others. By the end of 2011, IMG College Ticket Solutions had nearly a dozen partners, which led to a joint venture with competitor Learfield to form IMG Learfield Ticket Solutions.

After the merger of Learfield and IMG College at the end of 2018, the two companies formed Learfield IMG College Ticket & Seat Solutions.

OPPORTUNITIES FOR GROWTH

A little more than a year later, the pandemic forced the acceleration of a third offering: standalone development teams. This new offering’s primary focus was philanthropic fundraising, while supporting premium seating, annual fund, and capital campaigns for athletic development offices across the country.

With a plethora of services and capabilities well-beyond those from the previous decade, LEARFIELD Ticket & Seat Solutions became LEARFIELD Amplify in January 2022.

LEARFIELD Amplify is now a multi-service provider designed to amplify the fan experience by transforming the sales and revenue strategy of its over 100 collegiate and professional sports partners.