Carolina Tar Heels Business Alliance Marketing Plan

Overview: After the New Year, General Manager Brendan Jones and team began discussions with administration at UNC to develop new opportunities to generate football season ticket and group sales to the greater Chapel Hill business community. This was an area the group agreed hadn’t been a focus in the past and has potential for new ticket revenue and donations.

After weeks of brainstorming and discussion the Carolina Ticket Sales Staff, Ticket Office, UNC Marketing, GoHeels Productions and Tailgate Guys developed five (5) different packages that include various amounts of football season tickets, group tickets, tailgate packages, and Ram’s Club donations.

Promoting and Prospecting: Last month the Carolina Ticket Sales staff began prospecting and targeting various businesses in the Triangle area using LinkedIn, Raleigh and Durham Book of Lists, Reference USA, and the UNC database.

A story will be posted on promoting the new packages and targeted emails will be sent out to past purchasers and current season ticket holders in the coming days.

GoHeels Production is assisting the marketing and sales efforts by producing a short video illustrating the new opportunity for businesses that will debut later this month and will be shared via emails, social media and the website.

For more information on the Carolina Tar Heels Business Alliance Plan contact General Manager Brendan Jones at [email protected]