UNLV Athletics Expands Relationship with LEARFIELD to Include LEARFIELD Amplify

 Comprehensive relationship will provide UNLV support in premium seating, development and ticket sales 

LAS VEGAS, NV. (JUL. 27, 2023) – The UNLV Athletics Department announced today that it has selected LEARFIELD Amplify for representation of its premium seating, development and ticket sales strategy. Expanding the existing relationship with LEARFIELD to include its Amplify division will allow UNLV to have one single team to collectively focus on all revenue opportunities with donors, fans and corporate partners.

“We are excited for this opportunity to further partner with LEARFIELD through its Amplify division, which will allow us to accelerate revenue generation through premium sales, philanthropy and ticketing,” UNLV Director of Athletics Erick Harper said. “LEARFIELD has been a great partner and we look forward to the additional collaboration resulting in providing our student-athletes with the best possible experience during their time here. As this relationship grows, we look forward to breaking attendance records and increasing sellouts at our venues.”

This new relationship will be one of the most comprehensive in the nation, with dedicated staff provided for premium seating, development and ticket sales. Allegiant Stadium is home to some of the world’s best premium seating amenities, and giving more fans an opportunity to experience those amenities will be a key area of emphasis for the LEARFIELD team along with growing overall attendance, revenue and fan engagement.

“We’re thrilled to establish a world-class team in Las Vegas and begin connecting even more deeply with UNLV fans in one of the most exciting sports markets in the country,” said Andrew Wheeler, LEARFIELD’s Executive Vice President, Multimedia Rights. “Erick has built an incredible foundation at UNLV, which is why we believe we are in a great position to help them capture new fans to support their rapidly growing brand.”

LEARFIELD Amplify represents more than 40 partners nationally across its ticketing, development and premium seating business. By combining the best breed of technology, industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaging relationships with fans and optimize revenue opportunities.