Las Vegas Lights Becomes Second Professional Soccer Club to Align with Learfield IMG College Ticket Solutions

On-Site Relationship Created to Enhance USL Championship Club’s Ticket Sales, Service and Fan Engagement Strategies


LAS VEGAS, NV (July 28, 2020) – The Las Vegas Lights today announced a comprehensive relationship with Learfield IMG College Ticket Solutions that will support the USL Championship club’s ticket sales, service, analytics, and fan engagement strategies through an on-site sales team and new business intelligence tools.

“We understand if we want to fully reach our goal to build a one-of-a-kind brand among fans in Las Vegas, we need to partner with the industry’s best” said Las Vegas Lights Owner and President Brett Lashbrook. “We are thrilled to have Learfield IMG College Ticket Solutions join our team to further grow our club and to continue increasing attendance. They are first in class and I’m ecstatic they’ve agreed to work with us.”

In a booming Las Vegas sports market, Ticket Solutions will work with the Lights to continue growing its fan base by having five on-site salespeople dedicated to building personal relationships with soccer fans, youth organizations, and business in and around Las Vegas.  As part of this arrangement, the Lights also will be deploying a new customer relationship management tool, Salesforce, to be administered by Ticket Solutions’ national data team.

“We’re excited to work with the Lights and elevate their presence in the Las Vegas region in advance of the 2021 soccer season,” said Learfield IMG College Ticket & Seat Solutions Executive Vice President Jake Bye. “While our company is the leader in the college space, our best practices and sales strategies transcend to the professional leagues as well, and we’re honored for the opportunity to work with Brett and his team to develop relationships with Lights fans.”

While fan attendance is currently on hold for the Lights in advance of their home opener on August 1, the new sales and service team is expected to launch later this year in preparation for the 2021 season.

Lights FC returns to Cashman Field this Saturday night (7:30pm kickoff; live on ESPN+) for its home opener against in-state rival Reno 1868 FC in the first leg of the annual Silver State Classic.


About Learfield IMG College Ticket Solutions

Learfield IMG College Ticket Solutions represents nearly 50 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with nearly 200 on-site sales personnel dedicated to serving these respective relationships. In July 2019, Ticket Solutions launched its first on-site professional sports relationship with Indy Eleven of the USL. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Ticket Solutions remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country. For inquiries, contact Tyler Reichwein at [email protected].


About Las Vegas Lights FC

Las Vegas Lights FC is a member of the United Soccer League featuring 35 professional teams across the country.  Lights FC launched in 2018 and plays its home games at Cashman Field in downtown Las Vegas.  Averaging over 7,000+ fans per match in its history the Club is increasingly known for its unique promotions & marketing which has caused Sports Illustrated to name it “The Most Interesting Team in America.”  For more information visit or direct media inquiries to [email protected].