A Slam Dunk for Pitt Athletics, IMG Learfield Ticket Solutions


The University of Pittsburgh is the most recent success story of our IMG Learfield team, continuing to grow a successful theme day through the help of administration, external partners, and community outreach on a new ticket initiative.

Last month, the Pitt Panthers tipped off against the Virginia Tech Hokies in a Saturday ACC matchup for their inaugural Educator Appreciation Day. School administrators, teachers, aides, and their families were all invited to attend the game by purchasing tickets at the discounted group rate of $15. Fans from this target audience were encouraged to stay after the game and receive professional pictures of their group on the court. The promotion was shared with over 100 school districts throughout the Greater Pittsburgh area for weeks leading up to the game – reaching educators at all grade levels.

“Our team understood there was a great opportunity yet to be tapped into working within the local schools,” said Account Executive Greg Smith. “Preparing for this theme day began in the Fall of 2017 through our ROCstar Student Program, which allowed students to earn complimentary tickets for Pitt sporting events through achieving great grades and acting their best inside the classroom and community. Building lasting relationships with superintendents, principals, and staff was always top of mind and it played a significant role in achieving the positive results at the game last month.”

“The Avella School District would like to thank the University of Pittsburgh Athletic Department for a great event,” said Zach Zebrasky, the Elementary School Principal at Avella. “Family and friends were able to catch a great matinee in Oakland. The event allowed us to build team camaraderie and watch a highly competitive game to the very end. I already had people asking to make sure we reserve it next year. We look forward to our next event at the Petersen Events Center to support Pitt Athletics.”

Follow the link below to read the press release recapping Educator Appreciation Day:




  • Pitt sold a total of 1,029 tickets through this promotion largely in part to utilizing the ticket platform FEVO, which made the buying process quick and easy for educators.
  • We have been introduced to many new contacts inquiring about season, mini, and group ticket packages for future football and basketball games.
  • Conversations have begun with Learfield IMG College on acquiring an official sponsor for our Educator Days for Football and Basketball in 2019-20.  A potential sponsorship would provide additional resources and exposure to enhance the fan experience.



For more information on the program, please contact Greg Smith from Pitt’s IMG Learfield Ticket Solutions’ team at [email protected].