Comprehensive Relationship Provides Hokies Immediate, Dedicated On-Campus Team
BLACKSBURG, Va. (Jan. 29, 2020) – The Virginia Tech Athletics Department announced today it has selected Learfield IMG College Ticket Solutions for representation of its ticket sales, service, and data analytics strategy.
“We are thrilled to integrate the Learfield IMG College Ticket Solutions team into our overall operation to provide continuous improvement to the level of service we provide to our fans,” said Brad Wurthman, Senior Associate Director of Athletics for External Operations. “After thorough review, we identified an area of need in our operation and identified an industry-leading partner who is fully committed to growing this program alongside our team. This partnership gives us a chance to continue to form deep connections with many of our fans while we work to build the future of our fan development program together.”
The Virginia Tech-Learfield IMG College Ticket Solutions’ multi-year agreement starts immediately and will be one of the most comprehensive relationships in the nation. With dedicated new business and retention teams, both parties collectively will be able to provide Hokie fans with utmost customer service and support. Additionally, Ticket Solutions will be investing in business intelligence tools and resources to aid an on-site data analyst in making data-driven decisions with the University.
“We’re excited to establish a world-class sales and service team in Blacksburg and begin connecting even more deeply with Hokie fans across the nation,” said Learfield IMG College Ticket & Seat Solutions Executive Vice President Jake Bye. “It’s a privilege for us to work with a storied university like Virginia Tech, and we’re committed to making this an impactful partnership.”
Football season tickets start at $350 per seat, and the priority deadline to purchase and donate is March 31. To reserve season tickets, call (540) 231-6731.
Since its founding as a land-grant college in 1872, Virginia Tech has grown to enrollment of approximately 35,000 students. Virginia Tech offers the widest range of degree choices in Virginia and is the state’s leading research institution. Tech sponsors 22 intercollegiate varsity sports and competes in the Atlantic Coast Conference, one of the nation’s premier collegiate leagues in terms of both academic achievement and athletic success. The Hokies boast one of the nation’s most passionate fan bases and enjoy support from alums across the globe.
Learfield IMG College Ticket Solutions represents 47 partners nationally and has nearly 200 on-site personnel dedicated to its respective relationships. Virginia Tech is now one of 17 active on-site Power 5 relationships for Ticket Solutions and the fourth within the Atlantic Coast Conference.