University of Georgia Extends and Enhances Relationship with LEARFIELD Amplify

Additional Sales Staff, New Data Analyst to Build Upon Current Success


ATHENS, Ga. (June 29, 2021) – The University of Georgia has extended its longstanding relationship with Learfield IMG College Ticket Solutions and expanded its scope of services. Over the previous three years, Ticket Solutions has helped Georgia achieve record-setting attendance and revenue numbers for men’s basketball, while increasing season ticket bases in all sports it supports.

In addition to driving new ticket revenue, Ticket Solutions now will assist in building relationships with Georgia Bulldog Club members, while continuing to serve Georgia fans.

“We are proud and appreciative of our tremendous partnership with Learfield IMG College Ticket Solutions,” said UGA J. Reid Parker Director of Athletics Josh Brooks. “We’ve worked together to create a productive and effective collaboration that puts a distinctive focus on customer service and sales support. We are excited to see our collective progress in the coming years.”

Ticket Solutions has appointed new staff members in Athens dedicated to supporting the growing UGA business, and it has named Andrew Miller data analyst. This is a new position designed to bolster the UGA sales team’s business intelligence strategy heading into the 2021-22 athletics season. Miller brings experience from private sector sales and analytics after spending time with Mainstream Merchant Services and McKinsey & Company.

“It’s a tremendous honor to continue our partnership with a preeminent brand and institution like the University of Georgia,” said Learfield IMG College Ticket & Seat Solutions Executive Vice President Jake Bye. “We take very seriously the responsibility of expanding our scope of services to engage Georgia Bulldog fans and donors more deeply and profoundly than ever. By nearly doubling the size of our staff and providing industry-leading business intelligence and insights, we’re excited to continue setting records with the Bulldogs.”


Learfield IMG College Ticket & Seat Solutions currently represents over 40 partners nationally. Through sophisticated technology, dynamic industry leadership and experience, and world class sales and service people, Ticket Solutions works with universities and professional sports franchises to create engaged relationships with fans across the country that optimize revenue opportunities. In partnership with Learfield IMG College’s Data and Analytics Team, Ticket Solutions recently formed a centralized Data AnalyTIX team designed to grow ticket, fundraising, and sponsorship revenue streams through a cohesive data and analytics strategy.