University Athletic Association, LEARFIELD Amplify Announce New Relationship for Ticket Sales, Service, and Retention

LEARFIELD Amplify to Support Fan Engagement, Customer Service, Revenue Generation


GAINESVILLE, Fla. (Aug. 25, 2022) – Today the Florida Gators announced an expanded relationship with LEARFIELD Amplify to include representation of Florida ticket sales, service, retention, and overall outbound ticketing strategy. Amplify will build off Florida’s existing sales, service and retention units to create a unified on-campus unit delivering exceptional support for Gator Nation.

“LEARFIELD is a trusted partner of the Gators, and its Amplify team has already done outstanding work with our fans through our seatback rental program at The Swamp,” said Athletics Director Scott Stricklin. “We’re pleased to further our relationship to now encompass a much more streamlined and sophisticated ticketing operation.”

The intent of combining what previously had been two separate departments – outbound sales and service/retention – is to create a cohesive ticket sales strategy ultimately boosting the fan experience as well as revenues. The Florida Gators worked with IMG Learfield Ticket Solutions (now known as LEARFIELD Amplify) from 2013-2017 before establishing an in-house sales team for the past several years.

“We are incredibly excited to be working alongside the Gators once again,” said Jake Bye, Executive Vice President, LEARFIELD Amplify. “Our industry continues to evolve because fan behavior continues to change, and Florida strives to consistently be in front of that change. Florida also has very sophisticated data strategies, which will only help us drive better results through our innovative and proven approach. Together, we look forward to servicing one of the country’s most passionate fan bases in a memorable, impactful, and compelling way.”

LEARFIELD Amplify also currently manages the Florida Gators’ stadium seatback rental program. The new ticket sales, service and retention team is also expected to boost seatback sales as part of this expanded relationship.

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LEARFIELD Amplify now represents 40 partners nationally for outsourced ticket sales and more than 100 partners across its ticketing, seating and development businesses. By combining the best breed of technology, talented industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaged relationships with fans and to optimize revenue opportunities.