Outbound ticket-sales team will focus on enhancing fan experience
DURHAM, N.H. – The University of New Hampshire Department of Athletics and LEARFIELD Amplify announced a new relationship creating an outbound ticket-sales team dedicated to enhancing the Wildcat fan experience, providing excellent customer service and increasing attendance.
“Adding Amplify’s ticket-sales and marketing expertise to the already successful long-term partnership with LEARFIELD, our multimedia rights holder, is the perfect complement to our overall strategy of generating revenue and improving the experience for our passionate fans and terrific student-athletes,” said UNH Director of Athletics Marty Scarano. “Nothing rivals the atmosphere of a huge crowd on a UNH Gameday, and Amplify will strengthen our department’s efforts going forward to maximize those moments.”
“From the first conversation we had with Marty’s team in Durham, we knew this was a dynamic group of leaders that we wanted to partner with,” said LEARFIELD Amplify Executive Vice President Jake Bye. “As Amplify continues to innovate and grow, partnerships like this remind us of what a privilege it is to be in the always evolving collegiate athletics space. Wildcat fans can expect “best-in-class” customer service and an unrivaled game day experience for years to come. We can’t wait to get to work.”
As part of the deal, Amplify will deploy a full-time sales team that is rooted in the UNH athletics complex and devoted to servicing season ticket members, working with state and local community organizations, and actively prospecting new clients.
About UNH Athletics
UNH Athletics is committed to fostering NCAA Division I teams that positively impact its student-athletes, align with the central mission of the University, and are a source of pride for the university community, the State of New Hampshire, and our alumni across the globe. UNH Athletics creates and sustains a culture committed to integrity, inclusion, respect, civic engagement, leadership, and academic achievement. These values are embedded in the pursuit of athletic excellence and contribute to an extraordinary student-athlete experience.
UNH Athletics is committed to supporting every team and individual with the goal of competing for conference and national championships with an uncompromising resolve to achieve full athletic, academic and personal excellence.
About LEARFIELD Amplify
By combining the best breed of technology, dynamic industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaged relationships with fans and to optimize revenue opportunities. Amplify’s ticketing arm was established 11 years ago. Visit LEARFIELD.com to learn more about the overall enterprise, a leading media and technology services company in intercollegiate athletics.
About Wildcat Sports Properties
Wildcat Sports Properties is the local, dedicated LEARFIELD team solely representing the University of New Hampshire. In complete collaboration with the university, this team is committed to extending the affinity of the UNH brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As UNH Athletics’ exclusive multimedia rightsholder, Wildcat Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university. They can bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website UNHWildcats.com.