ATHENS, Ohio – Ohio University Athletics announced an expansion to its relationship with Learfield – the media and technology company powering college athletics – to include Learfield Amplify. This enhanced collaboration will focus on increasing revenue generation through heightened ticket sales and development efforts, boosting stadium attendance and elevating the fan experience.
“We are excited to expand our partnership with Learfield by adding the Amplify team. This grows our ticket sales capabilities and enhances the customer service we can provide to our fans,” Julie Cromer, Director of Athletics, said. “Coming off the best three-year stretch in Ohio Football history, fan engagement continues to grow for all of Ohio Athletics. Learfield Amplify will help us better serve Bobcat fans and draw larger crowds to support our student-athletes.”
The on-campus Amplify team consisting of Adam Collier and Rielly Herold will work directly with Ohio Athletics to develop strategic solutions around ticket sales and services, fundraising initiatives, and premium seating. Additionally, Amplify will work closely with digital ticket and marketing platform provider Paciolan to enhance digital marketing campaigns while better analyzing and utilizing data.
“The Ohio Athletics team has done a remarkable job building a passionate fanbase. By integrating Learfield Amplify’s resources, we’re helping the Bobcats to unlock new revenue streams and strengthen fan engagement across all their programs,” said Sarah Davis, Senior Vice President of Learfield Amplify. “As Ohio’s needs evolve, we look forward to further strengthening our partnership and ensuring our services continue to support their success.”
Ohio’s longstanding relationship with Learfield includes its flagship multimedia rights division, licensed merchandise agency CLC, Paciolan, and digital solutions leader SIDEARM Sports. The addition of Amplify will bring together a dedicated team focused on engaging fans, donors, student-athletes, and brand partners. Insights derived from the most comprehensive fan data infrastructure in college athletics will enable Learfield’s team and Ohio Athletics staff to more effectively target Bobcats fans and optimize revenue opportunities.
Learfield Amplify leverages decades of expertise to support collegiate and pro sports teams nationwide, having sold 3.8+ million tickets, raised more than $45 million in donor gifts, and provided over 700,000 chair backs and rental seats to fans.
About Learfield Amplify
Learfield Amplify represents more than 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 200 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution across its ticketing, development, premium sales, and seatback business through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.