OHIO UNIVERSITY CASE STUDY
OHIO UNIVERSITY
THE OPPORTUNITY
To increase Ohio University football revenue for the 2026 season by creating more opportunities for advanced ticket purchases prior to the beginning of the season.
THE STRATEGY
Learfield Amplify developed and implemented new processes and tools designed to streamline operations, create efficiencies, and accelerate key sales timelines—enabling the organization to engage customers earlier and unlock new revenue opportunities.
The initiative focused on three key areas for ticket sales:
Season Ticket Renewals
A restructured ticket sales process that separated renewals from new season ticket sales and introduced a three-tier priority access model that rewarded loyal supporters while maximizing advance sales opportunities.
Premium Group Sales
The conversion of an existing outdoor space into a premium suite, created a high-value hospitality experience for campus groups, local businesses, and major donors.
Standard Group Sales
The implementation of advanced business intelligence tools enabled identification of new group sales prospects and earlier, more targeted outreach throughout the sales cycle.
THE RESULTS
Increased renewals of average season ticket sales
Increased standard group sales revenue
Increased premium group sales revenue
Increased participation in season ticket sales by Ohio University fans
WHY IT WORKED
Success was driven by the alignment of the sales process with customer buying behavior. By engaging loyal supporters earlier, creating differentiated premium offerings, and leveraging data to identify new opportunities, Ohio University expanded its reach, improved conversion, and generated more revenue before the season began.
Engage earlier
Loyal supporters were reached first, with a clear priority order and a reason to act.
Differentiate the product
A premium suite gave campus groups, businesses and donors something new to buy.
Let the data lead
Prospect intelligence expanded reach, improved conversion and pulled revenue forward.