Manhattan, KS (Aug. 20, 2025) – Learfield Amplify, the leading provider of ticket sales and fundraising services in college athletics, is proud to announce a new partnership with K-State Athletics to grow and enhance athletics fundraising revenue. Through this collaboration, Learfield Amplify will work directly with K-State Athletics’ Ahearn Fund to deliver tailored donor outreach, increasing philanthropic revenue, and deepening fan engagement across its athletics programs.
The partnership will leverage Learfield Amplify’s best-in-class fundraising services, data-driven strategies powered by Fanbase, and industry-leading strategy. Learfield Amplify and K-State will focus on acquiring new donors who are passionate about K-State Athletics, cultivating entry-level donors, and growing the annual fund. To drive results, an assistant director of development will be joining the Ahearn Fund team.
“Partnering with Learfield Amplify represents a major opportunity to grow fundraising revenue for our programs and more deeply engage our donors and alumni,” said Rob Heil, Senior Associate Athletics Director for Development at Kansas State University. “With the current revenue requirements of our athletics department, based on the changing landscape of college athletics, their proven track record in college athletics fundraising will be instrumental in helping us grow financial support for our student-athletes and our programs.”
With this new partnership, Learfield Amplify serves over 30 fundraising clients and 40 athletic departments nationwide with customized solutions that boost revenue and foster lifelong relationships between schools and their fans. The growth in fundraising clients, coupled with strong performance, has helped clients generate over $53 million in development revenue this past fiscal year, up from $43 million in 2024 and $29 million in 2023.
“We are thrilled to welcome K-State Athletics to the Learfield Amplify family,” said Craig Fink, National Director of Development of Learfield Amplify. “We look forward to leveraging our trusted, data-driven strategies, powered by Fanbase, to help uncover new donor relationships and unlock incremental fundraising dollars.”
The partnership is already underway, with the Learfield Amplify team collaborating closely with the K-State Athletics Development staff to identify key opportunities for growth and impact.
For more information on Learfield Amplify’s fundraising services, visit www.learfieldamplify.com. Learfield is proud to also support K-State Athletics through its other business lines, including Multi-Media Rights, Paciolan, CLC, Sidearm and Amplify Seating.
About Learfield Amplify
Learfield Amplify represents more than 40 collegiate athletic departments, professional sports teams, and related industry organizations nationwide, with more than 200 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution across its ticketing, development, premium sales, and seatback business through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.