Houston, TX. (August 2, 2018) – The University of Houston Athletics Department announced Thursday a partnership with IMG Learfield Ticket Solutions to enhance the department’s outbound ticket sales efforts including group sales to Houston’s ticketed sporting events.
“We are excited to begin our partnership with IMG Learfield Ticket Solutions,” UH Vice President for Athletics Chris Pezman said. “We have committed to focusing on fan experience, and that begins from the moment they even think about attending a Houston Athletics event. Adding IMG Learfield Ticket Solutions will bolster our existing ticket staff and help provide exceptional customer service.”
The new ticket sales team will supplement existing efforts to provide more access for fans to engage with Houston Athletics and attend sporting events. The IMG Learfield team will be responsible for providing innovative sales strategies, delivering top-notch customer service and consulting around the overall fan experience.
“We are excited to work with the University of Houston, the fifth American Athletic Conference partner of IMG Learfield Ticket Solutions, on their group sales initiatives for all sports,” said IMG Senior Vice President Brad Sexton. “UH has extensive potential as it is a tremendous brand in a wonderful market with a passionate fan base. We have zero doubt our strategic group sales initiatives will make an immediate impact for all of their ticketed sports.”
IMG Learfield Ticket Solutions, a joint venture established in March 2012 between IMG College and Learfield, now represents 44 partners. In addition to individual relationships it holds with collegiate institutions and conferences, IMGLTS also represents the Indianapolis Colts and UFC among other professional sport teams and events.