CAMBRIDGE, Mass. (August 1, 2022) – Harvard Athletics has entered a new agreement with LEARFIELD Amplify to handle its outbound ticket sales efforts, as announced by Yulander Wells, Jr., the Crimson’s Deputy Director of Athletics – External Operations and Relations. The relationship will provide Harvard Athletics with unprecedented support in its effort to provide a second-to-none gameday experience.
“An important element of the student-athlete experience is having family, friends, the student body, alumni, the University and surrounding communities cheer them on,” Wells, Jr. said. “We are thrilled to have the expertise of Amplify support our efforts to increase ticket sales, increase attendance and broaden our community reach.”
The LEARFIELD Amplify team will work together with the Harvard Athletics staff to drive ticket sales, engaging with the greater Boston community and its surrounding area, with an aim to increase attendance.
“Harvard is one of the most iconic universities in the country, so we are humbled to have been selected to represent its brand,” said Jake Bye, LEARFIELD Amplify, Executive Vice President. “We look forward to working alongside the Harvard Athletics staff to increase attendance across all ticketed sports while providing tremendous customer service to the Crimson fan base.”
LEARFIELD Amplify represents nearly 40 partners nationally for outsourced ticket sales and more than 100 partners across its ticketing, seating and development businesses. By combining the best breed of technology, industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaged relationships with fans and to optimize revenue opportunities.
Harvard University, meanwhile, fields an athletic program that is the largest and one of the most successful in Division I of the NCAA. With 42 varsity sports and over 1,200 varsity athletes, Harvard is fully committed to a well-rounded athletic program, consisting of club, intramural and recreation opportunities for all students. Athletics at Harvard builds community through the engagement of students, faculty, staff, and alumni, and creates a portal through which neighboring communities can enjoy the Harvard experience. Harvard Athletics has a tradition of success and competitive excellence that began with the first intercollegiate athletic event (a rowing race) in 1852. Harvard teams have won 439 Ivy League championships overall and nine Ivy titles in 2021-22. Harvard has produced 151 national championship teams, including two in 2021-22. In addition, Harvard Athletics also serves an important role within the University by promoting principled leadership on and off the field, as well as integrating academics and athletics. For more information on Harvard Athletics, please visit www.GoCrimson.com.