With the excitement surrounding March Madness, many of our teams have begun their campaigns for the 2023 – 2024 basketball season. Our teams know that fans are excited about their teams participating in the postseason and want to capitalize on this enthusiasm before spring sports commence. While many of our teams are only accepting deposits at this time, some are fully on-sale for next year’s basketball season.
Check out how some of our teams are communicating with their fans during this time, and click on the graphics to view emails, articles, and messaging used to push these campaigns. If your team has not started this process yet, when do you plan to launch your campaign?
This year, our Director worked with athletics to significantly move up timelines for the ’23 – ’24 basketball season. Having previously begun the process in July, our team knew there was an opportunity to jump at the excitement surrounding the current basketball season. On February 15th, our team launched in-game vs Xavier. Since then, they have been sending regular emails to past buyers with links to the FEVO Deposit page and conducting a past buyer call campaign. They have found major success in this new approach.
With a coaching change for WKU Men’s Basketball, our team went on-sale last Monday to capitalize on the news. For now, our team is leading call campaigns to past and prospective buyers. Our team is working with marketing to plan communication campaigns in the coming weeks. In addition, they will also tie it in with the new renewal reward program pictured above.