2019-2020 Holiday Promotions

Many of our schools across the country have implemented holiday promotions for the 2019-2020 season. Take a look at some of these initiatives below.

Oregon

  • Offered a mini-plan for Men’s Basketball games priced at $49 for 4 popular games
  • Once purchased, fan can received a certificate to use as a physical gift

Troy

  • Offered a $5 Cyber Monday deal for Men’s Basketball Games in conjunction with a half-off deal for Men’s Basketball suites
    • They were able to sell (4) suites within (2) days of this promotion
    • Price was reduced to $750.00 from $1,500 ($3,000.00 total ticket revenue)

Pitt

  • Pitt offered a Black Friday through Cyber Monday Sale for Men’s Basketball Games against Rutgers or Wake Forest
  • Metrics:
    • Click and Open rates
      • Black Friday Email, 10% open rate, 716 clicks
      • Cyber Monday Email, 32% open rate, 147 clicks
    • ROI
      • Spent $750 (from FEVO Budget)
      • $5.25 ROAS
    • Gross tickets sold: 197 tickets sold
    • Gross revenue generated: $3940

Penn State

  • Penn State offered a “Blue Friday”/Cyber Monday Sale week-long promotion for a variety of sporting events at the group rate
  • Revenue Totaled: $7,359

Colorado

  • Colorado offered $5 tickets to both a Men’s and Women’s Basketball game in December

West Virginia

  • West Virginia offered $15 Men’s Basketball ticket to either the TCU or Oklahoma State games
  • They also had a 65% off apparel sale to go along with the promotion

Tennessee – Chattanooga

  • Tennessee – Chattanooga offered a Black Friday – Cyber Monday offer
    • $10 tickets for weekday conference basketball games
    • $3 tickets to December wrestling matches

Georgia

  • Georgia offered a Cyber Monday offer featuring discounts on Men’s and Women’s Basketball and Gymnastics
  • Promotions resulted in over 200+ gymnastics season tickets being purchased on Cyber Monday

Seton Hall

  • Seton Hall offered fans a holiday plan for Men’s Basketball
  • Fans saved 12% off regular prices on the 3-game package

Houston

  • Houston offered fans a Black Friday special on Mini Plans
  • A separate Cyber Monday offer of $1 tickets for select AAC home games for Women’s Basketball

 

Maine

  • Maine offered their fans a 3-Game Holiday Pack available for the entire month of December
  • Offer: 3 games for $36, a 25% savings
    • Two different 3-game packages

SMU

  • SMU offered three types of specials to their fans
  • Black Friday Special (Football) – $10 end zone tickets
    • Clicks: 1.4%
    • Opens: 49%
    • Gross tickets sold: 507
    • Gross revenue generated: $5,070
  • Black Friday Gear Sale
    • Clicks: 1%
    • Opens: 33%
    • Gross tickets sold: 12
    • Gross revenue generated: $108
  • 4 for $40 Meal Deal (Basketball) – 4 tickets, 4 hot dogs and 4 drinks
    • Clicks: 1%
    • Opens: 34%
    • Tickets Sold: 160
    • Revenue: $1,600

St. Johns

  • St. Johns offered their fans a Cyber Monday deal for $10 off tickets to all MSG games
  • MSG sent out email to their master database on behalf

EKU

  • EKU offered a couple different holiday promotions to their fans
    • $1 Women’s Basketball tickets for last game
    • 50% off GA Season Tickets for the remaining 10 Men’s Basketball home games

Iowa

  • Iowa offered their fans a mini-plan package of 3 separate sporting events for $29

Indy Eleven

  • Indy Eleven is currently not in season, so their holiday offers looked a little different than most
  • They have been offering their fans a few different Gift Ticket Packages
    • Gift Tickets – starting as low as $18
    • 2 GA gift tickets to any home game + limited edition gloves – $49
    • 2 GA gift tickets to any home game + limited edition gloves & hat – $69
    • 2 GA gift tickets to any home game + limited edition gloves, hat & scarf – $99

ACC Championships/Belk Bowl

  • The ACC Championship offered their fans various group experiences in spite of the holiday

Stephen F. Austin

  • Stephen F. Austin offered their fans Black Friday and Cyber Monday deals for Men’s Basketball
  • Holiday Packs
    • $40 general admission ticket gets you into all 8 home games for the month of December
  • Duke Game Package
    • This promo was built immediately following their historic win vs Duke for $28 general admission ticket for all 6 remaining Saturday home games
    • Sold 39 of these packages for $1,092 in new revenue

Oklahoma

  • Oklahoma offered fans both a Black Friday and Cyber Monday deal, below are the metrics
    Email Offer
    Email Database
    Open
    Click
    Black Friday
    2,810
    759
    148
    Cyber Monday
    168,868
    25,685
    3,505
    Grand Total
    171,678
    26,444
    3,653
  • Gross Tickets Sold
    • 918 = 771 Fevo + 141 Paciolan
  • Gross Revenue Generated
    • $13,400.00 = $11,855 Fevo + $1,545 Paciolan
  • Oklahoma also is offering their fans the “12 Day of Stocking Stuffers” Christmas promotion
    • There are 12 different events on sale for group rates