Bradley Athletics Expands Relationship with LEARFIELD to Include LEARFIELD AMPLIFY

PEORIA, IL. (April. 10, 2023) – Bradley Athletics announced today the addition of an on-campus ticket sales and customer service team with long-time multimedia rightsholder LEARFIELD. The expansion of this relationship comes at a time where momentum and support for the Bradley Braves athletic program is on the rise.

“There is a great deal of momentum in and around Bradley Athletics and we are grateful to our fans for an increase in attendance at games and in all-around support,” said Dr. Chris Reynolds, Vice President for Intercollegiate Athletics.  “This partnership will help to build upon this momentum and assist us as we strive to create the best student-athlete and fan experience possible.”

Beginning this spring, new LEARFIELD Amplify Director of Ticket Sales Andrew Aldenderfer and an account executive, will work hand-in-hand with Bradley Sports Properties, led by Bradley alumnus and long-time Peoria community member Rocky Vonachen.  The cohesive LEARFIELD staff will be housed in the athletics department at Renaissance Coliseum and will collaborate with Bradley Athletics coaches and staff.  They will capitalize on the recent success of the men’s basketball program and provide all Bradley stakeholders with a better opportunity to engage with live events.

“We are thrilled to have the opportunity to further support Bradley in this very exciting time for its athletic program,” said Chris Sanders, LEARFIELD’s Executive Vice President, Multimedia Rights. “With the addition of a dedicated ticket sales staff, we will work together to create new ways for fans to engage with Bradley Athletics. Our collective focus is to establish an elite fan experience, develop new fans and donors, and holistically grow revenue.”

Bradley fans can lock-in season tickets at 2022-23 prices for next year’s men’s basketball season by placing a deposit.  Click here for more information!

LEARFIELD Amplify represents more than 40 partners nationally across its ticketing, development and premium seating business. By combining the best breed of technology, industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaging relationships with fans and optimize revenue opportunities.